Fashion

61 Totally Unique Gifts Your Best Friend Will Love, No Matter the Holiday

Show her some love

By Kara Cuzzone

Published Sep 26, 2023

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

collage fo various products including belt bag, flowers, picture frame, robe

Your best friend knows you better than anyone. (Who else would rock with you to Backstreet Boys on any given Wednesday night?) And over the years, she’s been there for you no matter what. All of which means it’s always a good time to treat her to something special. To help you find the best gifts for best friends, we researched nearly 150 products, eventually narrowing our list down to 61. And while we’re partial to this handy wine aerator ($60) and these ultra soothing CBD bath salts ($38), we’d happily snag any of the below presents for our besties.

How We Chose the Best Gifts for Best Friends

We chose these gifts based on our personal experiences with many of the products as well as deep dives into the customer reviews of others. While choosing our list, we considered value (How much bang-for-the-buck do you get?), durability (Will it last? Does it need to?) and of course the “wow” factor you’re looking for when shopping for a gift. Specifically, we looked at: 

  • Budget: Everyone has a different financial situation, so we made sure to include BFF-worthy gifts at a variety of price points. 
  • Diversity: The best part about friendships is that everybody is different. Not every bestie will appreciate the same thing, so we found tons of presents for all types of people, ranging from the pregnant friend to the long-distance gal pal.
  • Accessibility: We stuck to retailers that we know and love, and everybody can access.
  • Customer ratings and reviews: In order to land on our list, every item had to have a 4-star rating or higher from buyers. We scoured reviews to ensure users were happy with their purchases.
  • Personal experience: Over the years, we at PureWow have definitely given (and received!) some amazing gifts. We’ve added a ton of our favorites throughout, like this sweet Birthday Wish candle ($30).
  • What Should I Gift My Best Friend on a Budget?

    You don’t have to drop a ton of dough to treat your BFF to something sweet. If you’re on a budget, you can always go the heartfelt, handmade route. Some ideas include:

  • Your favorite picture of you two in a frame
  • A scrapbook of your years spent together as besties
  • Her guilty pleasure baked good
  • If you’re particularly crafty, you can crochet, knit, sculpt or paint her something, too.

    What are Great Gifts for Best Friends?

    A great gift for your best friend will definitely depend on what they’re into. Before making any purchases, you’ll want to consider some of their favorite activities or hobbies, or maybe what they need a little more of in their life.

    For example, say your bestie is majorly into entertaining—you can snag them cute flute glasses or chic candles. If they’ve been complaining about needing some serious relaxation time, provide the gift of self-care with a gift certificate for a massage or facial or even some soothing at-home goodies, like a Campo sleep mask set and UGG pajamas.

    Basically, the key is keeping their personality in mind. As long as it’s gifted with love, they’re sure to adore it.

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    Assistant Commerce Editor

    Kara Cuzzone

    Assistant Commerce Editor

    From 2019 to 2021 Kara Cuzzone held the role of Assistant Commerce Editor covering sales and deals across beauty, fashion, home and wellness.

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