Fashion

Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors' Picks

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

16 Things PureWow’s Fashion Editor Is Buying for Summer 2025

Dasha Burobina for PureWow

Fashion/ Stephanie Meraz

Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025

How to get the Portuguese style, starting at $20.

Zara/Macy's/Old Navy/Abercrombie & Fitch/Design for PureWow

Fashion/ Destinee Scott

Sorry Scandi, This Summer Is All About Portuguese Girl Style

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

Seashell-Inspired Jewelry Is the Ultimate Summer Accessory Trend

Madewell Petite Try-On: Collage featuring original photos of editor Stephanie Maida in Madewell summer denim pieces

Original photos by Stephanie Maida/Madewell/Dasha Burobina

Fashion/ Stephanie Maida

Madewell Petite Haul! Here's Everything I'm Loving for Summer as a 5'1" Editor

J. Crew shaping swimwear review: Collage of reviewer wearing swimsuit

Original photos: Dana Dickey

Fashion/ Dana Dickey

Did J.Crew Just Crack the Code to Comfortable Shaping Swimwear? I Tested It (With Photos)

Karwai Tang/Getty Images

Fashion/ Rachel Bowie

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

SUMMER TRENDS

The latest looks we're surfacing from street style here and abroad

1.

Fashion / Marissa Wu

Ballet Sneakers Are the Latest Evolution of the Flat—Here Are 5 Styles to Shop

2.

Fashion / Jillian Quint

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

3.

Fashion / PureWow Editors

19 Things We Wish Men Would Stop Wearing

4.

Fashion / Stephanie Maida

I’m 5'1"—Here’s Everything I Tried on (and Loved) at Abercrombie & Fitch for Spring

5.

Fashion / Abby Hepworth

Are These the Most Comfortable Walking Shoes of All Time?

PureWow/Anthropologie/Free People/Zara

Fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

nordstrom anniversary sale designer handbags

PureWow/Nordstrom

Fashion/ Dana Dickey

Snap Up Designer Handbags from Coach, Rebecca Minkoff & More at the Nordstrom Anniversary Sale

duchess-sophie-green-dress-hero-category

Max Mumby/Indigo/Getty Images

News/ Jael Rucker

Duchess Sophie Is a Vision in Green During Royal Outing This Week

Reese Witherspoon wearing Little White Dress, Hill House Home White Dress Model

Hill House Home/Marc Piasecki/Getty Images

Fashion/ Destinee Scott

Reese Witherspoon Is Making the Case for the 'RLWD' (Romantic Little White Dress)

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

The 16 Best Nordstrom Dresses for Every Event On Your Summer Calendar

Savion Washington/WireImage

News/ Danielle Long

Mindy Kaling’s Vacation Looks Are Everything (And Yes, Her Shoes Deserve Their Own Spotlight)

Mark Cuthbert/Getty Images

Fashion/ Rachel Bowie

Princess Eugenie Stuns in Cute Co-Ord Set at Museum Gala in London

Steve Jennings/Getty Images

Fashion/ Abby Hepworth

There’s Only One Acceptable Way to Wear the Unbuttoned Jeans Trend

Dasha Burobina for PureWow

Fashion/ Natalie LaBarbera

PSA: Madewell's Sale Section Is an Extra 30% Off—Here Are 7 Summer Styles to Grab, Stat

petite-linen-pants-editor-wearing-3-pants

Original photos: Dana Dickey

Fashion/ Dana Dickey

7 Pairs of Linen Pants I’m Wearing as a Petite (Heat Wave Ready)

Everlane Petite Try-on Collage Summer 2025: Original photos of Stephanie Maida in dressing room

Original photos by Stephanie Maida/Dasha Burobina

Fashion/ Stephanie Maida

6 Petite-Approved Styles I’m Loving at Everlane This Summer

Amazon/Design for PureWow

Home/ Natalie LaBarbera

Amazon's Under-the-Radar 4th of July Sale Scores You Big Savings Ahead of Prime Day

nordstrom anniversary sale 2025 wishlist collage

Paula Boudes for PureWow

Fashion/ Natalie LaBarbera

I Browsed Thousands of Items in the Nordstrom Anniversary Sale 2025 Preview—These 15 Made It to My Wish List

Original photos by Marissa Wu/PureWow

Fashion/ Marissa Wu

Old Navy and Sézane Both Launched Occasion Lines, So I Put Them to the Test

Dasha Burobina for PureWow

Fashion/ Olivia Dubyak

14 Pairs of Linen Pants That Will Keep You Chic and Cool All Summer Long

Mansur Gavriel, Quince, Aeon/Getty

Fashion/ Destinee Scott

Taylor Swift's Cloud Clutch Is on Every Stylish Swiftie's Wish List (But You Can Rock the Trend for Less)

Athleta

Fashion/ Natalie LaBarbera

Oh Snap, Athleta's Semi-Annual Sale Has Cult-Favorite Athleisure for Up to 70% Off!

Dasha Burobina for PureWow

Home/ Destinee Scott

Amazon Prime Day 2025 Is Almost Here! Pro Tip: Beat the Virtual Crowd by Shopping These 27 Coveted Deals Early

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

Nostalgia Alert: The Vibe of Summer 2025 Is All About 1960s Palm Springs

QVC

Fashion/ Jael Rucker

From Breezy Dresses to Beaded Bags, Shop These Trendy Summer Styles Starting at $27

Arturo Holmes/Getty Images

News/ Jael Rucker

Dakota Johnson Rocks Daring See-Through Dress After Chris Martin Breakup

Fashion

Editors' Picks

16 Things PureWow’s Fashion Editor Is Buying for Summer 2025

Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025

Sorry Scandi, This Summer Is *All* About Portuguese Girl Style

Seashell-Inspired Jewelry Is the Ultimate Summer Accessory Trend

Madewell Petite Haul! Here's Everything I'm Loving for Summer as a 5'1" Editor

Did J.Crew Just Crack the Code to Comfortable Shaping Swimwear? I Tested It (With Photos)

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

SUMMER TRENDS

Most Popular

1.

Fashion / Marissa Wu

Ballet Sneakers Are the Latest Evolution of the Flat—Here Are 5 Styles to Shop

2.

Fashion / Jillian Quint

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

3.

Fashion / PureWow Editors

19 Things We Wish Men Would Stop Wearing ￼

4.

Fashion / Stephanie Maida

I’m 5'1"—Here’s Everything I Tried on (and Loved) at Abercrombie & Fitch for Spring

5.

Fashion / Abby Hepworth

Are These the Most Comfortable Walking Shoes of All Time?

Latest

Snap Up Designer Handbags from Coach, Rebecca Minkoff & More at the Nordstrom Anniversary Sale

Duchess Sophie Is a Vision in Green During Royal Outing This Week

Reese Witherspoon Is Making the Case for the 'RLWD' (Romantic Little White Dress)

The 16 Best Nordstrom Dresses for Every Event On Your Summer Calendar

Mindy Kaling’s Vacation Looks Are Everything (And Yes, Her Shoes Deserve Their Own Spotlight)

Princess Eugenie Stuns in Cute Co-Ord Set at Museum Gala in London

There’s Only One Acceptable Way to Wear the Unbuttoned Jeans Trend

PSA: Madewell's Sale Section Is an *Extra* 30% Off—Here Are 7 Summer Styles to Grab, Stat

7 Pairs of Linen Pants I’m Wearing as a Petite (Heat Wave Ready)

6 Petite-Approved Styles I’m Loving at Everlane This Summer

Amazon's Under-the-Radar 4th of July Sale Scores You *Big* Savings Ahead of Prime Day

I Browsed Thousands of Items in the Nordstrom Anniversary Sale 2025 Preview—These 15 Made It to My Wish List

Old Navy and Sézane Both Launched Occasion Lines, So I Put Them to the Test

14 Pairs of Linen Pants That Will Keep You Chic and Cool All Summer Long

Taylor Swift's Cloud Clutch Is on *Every* Stylish Swiftie's Wish List (But You Can Rock the Trend for Less)

Oh Snap, Athleta's Semi-Annual Sale Has Cult-Favorite Athleisure for Up to 70% Off!

Amazon Prime Day 2025 Is Almost Here! Pro Tip: Beat the Virtual Crowd by Shopping These 27 Coveted Deals Early

Nostalgia Alert: The Vibe of Summer 2025 Is All About 1960s Palm Springs

From Breezy Dresses to Beaded Bags, Shop These Trendy Summer Styles Starting at $27

Dakota Johnson Rocks Daring See-Through Dress After Chris Martin Breakup

Sorry Scandi, This Summer Is All About Portuguese Girl Style

19 Things We Wish Men Would Stop Wearing

PSA: Madewell's Sale Section Is an Extra 30% Off—Here Are 7 Summer Styles to Grab, Stat

Amazon's Under-the-Radar 4th of July Sale Scores You Big Savings Ahead of Prime Day

Taylor Swift's Cloud Clutch Is on Every Stylish Swiftie's Wish List (But You Can Rock the Trend for Less)