Gen Z Has Spoken: Here's What 'Preppy' Looks Like in 2025
Plus, preppy pieces to shop
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Preppy fashion is back, but Gen Z is giving it a whole new look. If you’ve been scrolling through TikTok or Pinterest lately, you’ve probably noticed the rise in modern preppy style: crisp button-downs, pleated skirts, polos and loafers, but reimagined with a trend-forward twist. One thing I quickly noticed after stumbling across a video explainer on TikTok—this isn’t your parents' country club aesthetic. While there’s certainly no lack of boat shoes or cardigans, Gen Z’s take on preppy fashion is all about blending timeless wardrobe staples with a street style edit. Whether you're into quiet luxury, capsule wardrobe styling or just want to know how to wear the preppy trend in 2025, this guide breaks down everything you need to know to master the look. Plus, 21 of my favorite finds that’ll help you master the look.
Stephanie Meraz
Associate Fashion Commerce Editor
- Covers all things fashion and shopping
- Boasts over 23 years of experience as an avid shopper, having secured a personal stylist at Limited Too at the age of four
- Studied English literature, communications and creative writing at the University of San Diego, and completed the Columbia Publishing Course at Columbia University in New York
read full bio