Fashion

Summer’s Most Controversial Shoe Trend Has the PureWow Team Majorly Divided

Good buy or goodbye?

Abby Hepworth

By Abby Hepworth

Published Jun 11, 2025

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If there is one thing I’ve learned in my ten-plus years working in fashion, it’s that people have strong opinions about shoes. Turns out folks are pretty passionate about the things they put on their feet. But it’s more than just comfort and support people care about. They also have deep, visceral reactions to new shoe trends—both love and hate—whether those trends are fairly benign (like classic cowboy boots) or outré (like see-through mesh flats). But in my experience, there is no footwear that divides more than this one particular option that also happens to be on the rise again for summer 2025. The footwear in question? The flip-flop.

Editor
  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

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