You could say that it was an act of prescience when couture house Schiaparelli debuted a sculptural, $14,000 white lobster skirt in 2023. Two years later, we’re in a lobster frenzy (cleverly called “crustacean summer”), coasting on the broader trends of the fisherman aesthetic and sardine-core.

As PureWow Fashion Editor Abby Hepworth originally reported, the fisherman aesthetic first cropped up on Pinterest’s predictions for 2025’s biggest trends—and it’s safe to say the photo-focused search giant was right…hook, line and sinker.

“This past summer there was a charmingly bizarre influx of sardine-themed clothing and accessories, perhaps inspired by the rise of Fishwife, the cult-favorite tinned fish company,” she writes. “Staud’s “Staudine” Tommy bag  and Bottega Veneta’s sardine-handled woven-leather bags both caused a frenzy, selling out multiple times. I stumbled upon sardine-shaped chocolates at multiple NYC shops, got served countless ads for the Menstruation Crustacean on Instagram and continued to spot net totes everywhere I went, long after I thought they reached their peak in 2019.”

So, when T.J. Maxx’s $35 beaded lobster bag took over everyone’s For You Page in the spring, you could say we should have all seen it coming. Now, Google Trends reports that everything lobster has taken over the search engine, just in time for summer, when our brains are fanaticizing about dreamy, nautical afternoons wiled away on Cape Cod. Below, I’ve rounded up some of the top trends, but believe me when I say you’ll want to scoop these, fast. Some lobster pieces were so pervasively sold out, they were impossible to find. (Including that viral bag, which is now being resold for $100 a pop on Ebay.)

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