Fashion

The 18 Best Affordable Lingerie Brands on the Internet

sexy, stylish *and* budget-friendly

Abby Hepworth

By Abby Hepworth

Updated Dec 18, 2024

Additional reporting by
Natalie LaBarbera & Courtney Campbell

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

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Why Is Lingerie So Expensive In the First Place?

Love it or hate it, fast fashion has given us the ability to stock up on $4 T-shirts and $15 jeans, and yet most bras still cost between $40 and $60 a pop. But there’s good reason for their higher price tag. Designing a supportive, high-quality bra is more akin to engineering than simply draping fabric on a mannequin. Think about all that you expect from your bras. You want them to lift up your breasts, help prevent back pain and shape your figure, all while remaining comfortable enough to wear for a full day. That’s a lot to ask from such a small piece of clothing.

Of course, that doesn’t necessarily mean that it's impossible to find lingerie that's both affordable and good quality—it simply requires us to pay closer attention to detail to make sure we’re truly getting the most bang for our buck. All of the below brands—whether they specialize in supportive T-shirt bras you can comfortably wear for a whole work day or sexy corsets and garter belts that show off all your best assets—have managed to find a way to make affordable lingerie that’s worth more than its price tag, in my opinion.

How I Chose the Best Affordable Lingerie Brands

When vetting the best affordable lingerie brands out there, I considered a variety of factors such as the size range available, materials used, practicality and variety of items offered and, of course, its average price tags. I also polled fellow PureWow editors and scoured customer reviews to ensure that these brands' are repeatedly raved about.

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Editor
  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

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