Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

Destinee Scott / Beauty

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It's Even Better Than the OG)

Destinee Scott / Beauty

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here's How to Copy the Look

Marissa Wu / Beauty

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You'll Want to Buy a Bottle While It's on Sale

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Destinee Scott / Beauty

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It's Even Better Than the OG)

Destinee Scott / Beauty

Rihanna Had the Best Nude Lip at the 2025 Met Gala—Here's How to Copy the Look

Marissa Wu / Beauty

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You'll Want to Buy a Bottle While It's on Sale

SUMMER TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

Most Popular

1.

Beauty / Jael Rucker

The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion

2.

Beauty / Chelsea Candelario

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

3.

Beauty / Chelsea Candelario

Clinique Is Cool Again. Here’s What I’m Buying

4.

Beauty / Chelsea Candelario

The 36 Best Haircuts for Round Faces

5.

Beauty / Marissa Wu

The 6 Best Diptyque Perfumes, Ranked by a Francophile

Beauty / Marissa Wu

Jane Austen Bangs Are Trending (& the Book Girlies Have *Thoughts*)

Latest

french perfume brands a collage of french perfume brands in a bag

Beauty/ Chelsea Candelario

The 12 French Perfume Brands That Will Have You Saying Oui, Oui Et Oui

patrick ta foundation a photo collage of purewow editors

Beauty/ Chelsea Candelario

We Tested the Cult-Favorite Patrick Ta Foundation on 6 Women with Different Skin Types

face taping for wrinkles

Beauty/ Marissa Wu

TikTok Is Obsessed With Face Taping—But Does It Actually Give You an At-Home Facelift?

Augustinus Bader mineral sunscreen review: Sunscreen on reviewer with product image

Beauty/ Dana Dickey

I Tested the New Augustinus Bader Mineral Sunscreen—Is It Worth the Money?

Beauty/ Sydney Meister

Masseter Botox Is All Over TikTok—So I Had to Try It. Here’s My Before and After

Destinee Scott and Stephanie Maida Isle of Paradise Self-Tanning Face Drops review with original photos.

Beauty/ Destinee Scott

We Tried the New Isle of Paradise Self-Tanning Face Drops and They Gave Us an Instant Summer Glow

nicole kidman henry rose perfume

Beauty/ Chelsea Candelario

I Just Discovered Nicole Kidman's Favorite Fragrance Brand—and It's Hot, Hot, Hot

lancome juicy tubes a photo of lancome juicy tubes and three people laughing

Beauty/ Chelsea Candelario

Lancôme Juicy Tubes Is Celebrating 25 Years—and This Millennial Editor Is Taking a Trip Down Memory Lane

Lyma Laser Review: Original Photo of Stephanie Maida

Beauty/ Stephanie Maida

I Tried the Celebrity-Loved Lyma Laser for 40 Days—Is It Worth the Hype?

The best Memorial Day sales to shop and save big in 2025!

News/ Destinee Scott

Psst: These 57 Memorial Day Sales Are Still Going Strong, So You Can Keep Shopping and Saving!

Beauty/ Chelsea Candelario

6 Things I’m Begging You to Stop Doing to Your Curly Hair

lush bath bombs: Collage of editor testing: bath bombs

Wellness/ Dana Dickey

In a Stress Spiral, I Soaked in Lush Bath Bombs for 30 Days Straight. Here’s My Review

A sales editor Memorial Day shopping list for 2025.

Fashion/ Destinee Scott

I'm a Deals Editor, and Here's What I'm Buying This MDW, From Must-Have Banana Republic Shorts to an Away Suitcase

A design by Dasha Burobina for PureWow featuring some of the best items up for grabs at the Amazon Memorial Day Sale in 2025.

Home/ Destinee Scott

The Amazon Memorial Day Sale Has Major Deals on Everything Under the Sun—Here Are 27 to Score Now

what is hair porosity a photo of a woman looking up at her hair

Beauty/ Chelsea Candelario

Do You Know Your Hair Porosity? Here's How to Find Out, According to Experts

Beauty/ Jenny Jin

Shellac vs. Gel: How Are They Different and Which One Is Better?

elemis summer sale kate hudson marine cream collage

Beauty/ Destinee Scott

Kate Hudson’s Favorite Elemis Moisturizer Is on Major Sale RN (Along with the Rest of the Brand)

Some of the best items at the Nordstrom Half-Yearly Sale in 2025.

Fashion/ Destinee Scott

The Nordstrom Half-Yearly Sale Is Back with Major Markdowns on Summer Must-Haves (You're Welcome)

gopure tighten and lift neck cream

Beauty/ Natalie LaBarbera

30,000 People Have Bought This Neck Cream This Month Alone—Here's Why It's Going Viral

Celine Dion

News/ Nakeisha Campbell

Céline Dion Shares Bold Pixie Cut on IG & Fans Are Loving It