The 16 Best Summer Fragrances for Men in 2025: A Cologne for Every Occasion
Scents he won't be able to resist spritzing
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Look good, smell good. A stylish outfit isn't complete without a captivating fragrance that makes people pay attention, and nothing ruins an outfit faster than smelling like sweat—summer sweat at that. There's no question that the season makes things slightly more challenging due to its very high temperatures and humidity, and that is where a good scent comes in handy. Don't worry fellas, I've rounded up the best summer fragrances for men that will have you smelling great all day, no matter where you're going. From date-night classics like Versace Eros ($41) or a tried and true classic like the Calvin Klein Eternity ($80), these are the best of the best.
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What to Look for in a Men's Summer Fragrance
Other than (obviously) making sure the scent of the fragrance is one he likes, there are a few other factors to consider.
- Scents: Is he more into woody, beachy (or ozonic), fruity or floral scents? Most summer fragrances fall into one of those categories, reminding you of summer staples such as beach days, fresh blooms, resort getaways and tropical escapes. Knowing where his taste falls on that spectrum is crucial.
- Concentration: If you look at the front of a fragrance bottle or package, you'll might see the terms "eau de cologne" or “eau de toilette.” This is referred to as the fragrance concentration, and there are four major categories: eau de cologne, eau de toilette, parfum and eau de parfum. Eau de cologne is a lighter scent, estimated to have 1- to 5-percent concentration, and will last you roughly 1.5 hours. Eau de toilette is estimated to have 8-to-12 percent concentration, and will last you roughly two hours. Eau de parfum is a slightly stronger scent that has about 12- to 20-percent concentration, and will last you about a half day. And lastly, anything labeled parfum is a strong scent with an estimated 20-to 40-percent concentration that will last you about eight hours—so roughly the whole workday.
- Price: As I always say, only you know what your personal budget is. The price is something that's up to you and what you are personally willing to spend.
- Consider your climate: If you live in a humid area—like the South—look for fragrances with a higher concentration. It'll give it more stay power as you go through your day
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Jael Rucker
Associate Commerce Strategist
- Covers all things commerce and entertainment
- Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
- Studied journalism and marketing at Columbus State University in Georgia
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