Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

how to style a belt for petites a photo collage of chelsea candelario and models wearing beltsPopilush/Getty Images

Fashion/ Chelsea Candelario

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

millennial brow technique a photo of bella hadidVittorio Zunino Celotto/Staff/Getty Images

Beauty/ Chelsea Candelario

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

The 8 Pieces PureWow Editors Get Complimented on All the Time

An original photo I took of the Vivaia Sneakerinas in blackOriginal photography by Dara Katz

Fashion/ Dara Katz

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

twee nails a photo of pixelated nailsDasha Burobina/Getty Images

Beauty/ Chelsea Candelario

Twee Nails Are Kicking Soap Nails to the Curb

What is blokette core: Collage of blokette fashionPaula Boudes for PureWow; Cindy Suzuki; Gotham/Getty Images

Fashion/ Dana Dickey

Blokette Core Is the Micro Trend Giving Athleisure a Run for Its Money

Karwai Tang/Getty Images

Fashion/ Rachel Bowie

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

SUMMER TRENDS

What’s in (and out) this season, across fashion, beauty and home

Most Popular

1.

Home / Sydney Meister

Color Drenching Might Be Everywhere, But My Mom’s Been Doing It Since the ’90s

2.

Beauty / Chelsea Candelario

The Hydro Bob Is the It Hairstyle to Take You Into Summer

3.

Home / Sydney Meister

The Instagram Explore Page Has Spoken: These Are the Top 10 Kitchen Trends of 2025

4.

Beauty / Jenny Jin

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5.

Fashion / Dana Dickey

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

Illo by Dasha Burobina/Getty Images
Fashion / Dana Dickey
My New Fashion North Star Is…Pam Anderson?
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Latest

Dasha Burobina for PureWow

Fashion/ Abby Hepworth

Summer’s Most Controversial Shoe Trend Has the PureWow Team Majorly Divided

Leon Bennett/Getty Images

Fashion/ Rachel Bowie

Meghan Markle Spotted at Disneyland Wearing Her Beloved Birdies Flats (and They’re a Favorite of Mine as Well)

Max Mumby/Getty Images

Fashion/ Rachel Bowie

Princess Eugenie Posts Pics in Racerback Swimsuit and It Has Me Rethinking My Summer Style

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

Sardine Girl Summer Is the New Tomato Girl Summer

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

16 Anthropologie Summer Items I’m Loving, Starting at Just $18

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

Teva Is Low-Key the Best Place to Buy Cute and Comfortable Sandals

Original Imagery by Abby Hepworth

Fashion/ Abby Hepworth

5 Flare Leggings Outfit Ideas That Are Equal Parts Comfy and Chic

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

I Can’t Resist a Maximalist Aesthetic, Here are 14 Items I’m Buying for Summer

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

7 Brands Every Australian Gal Is Loving for Summer 2025

Jennifer LopezAeon/GC Images

News/ Nakeisha Campbell

Jennifer Lopez Stuns in Plunging Feathered Dress (and Fights Off Major Wardrobe Malfunction)

Princess CatherineChris Jackson/Getty Images

News/ Nakeisha Campbell

Kate Middleton Wowed in Yellow at a Royal Garden Party—and It Instantly Reminded Me of 3 Days Earlier

Zara TindallMax Mumby/Indigo/Getty Images

News/ Nakeisha Campbell

Zara Tindall Looks Chic in Blue (And Gen Z-ers Would Approve)

Phillip Faraone/VF25/Getty Images

News/ Nakeisha Campbell

Jenna Ortega Channels Her Inner Carrie Bradshaw on the Red Carpet

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

How to Wear Capris as a Tall Person, Because, Yes, They’re Back in Style

Danny Lawson - WPA Pool/Getty Images

News/ Nakeisha Campbell

Kate Middleton Stuns in Chic Olive Power Suit by Victoria Beckham (& Pays Tribute to Queen Elizabeth)

Demi Moore attends the 2025 TIME100 GalaDimitrios Kambouris/Getty Images for TIME

News/ Nakeisha Campbell

Demi Moore Shares Striking Pic of Her Night at the Ballet—and Her Outfit Steals the Show Once Again

Jamie McCarthy/Getty Images

Fashion/ Abby Hepworth

All the Astonishing Looks from the 2025 Met Gala Red Carpet

Serena WilliamsANGELA WEISS/AFP via Getty Images

News/ Nakeisha Campbell

Serena Williams Wows in Bold Cut-Out Dress on IG

Abby Hepworth for PureWow

Fashion/ Abby Hepworth

As a Runner and Fashion Editor I’m Obsessed with This NYC Jacket Trend

JC Olivera / Stringer/Getty Images; Retailers

Fashion/ Delia Curtis

Margot Robbie’s Sweet Gold Necklace Would Make the *Best* Mother’s Day Gift

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