Total: 95/100

The PureWow100 is a scale our editors use to vet new products and services, so you know what's worth the spend—and what's total hype. Learn more about our process here.

Neon purple kinetic sand. Cheerios. Mud. Apple juice. Purple Magic Marker. The cheddar-paste-like filling from cheese crackers. These were all things smashed, rubbed and smeared into my West Elm rug, which happens to be a delicate shade of millennial pink with tones that are nearly ivory, like Essie’s Ballet Slippers.

Granted, it’s a washable rug, but I had my doubts that stains of this caliber, as ground-in as they were, would come out of such a light-colored rug. And yet, with little to no effort on my end, they did! Without sacrificing the rug’s softness either.

I can’t say that about most rugs I’ve tested over the past five years, which is why I had to put the West Elm Kids Boho Washable Rug on your radar. It’s the softest, most rug-like washable rug I’ve ever tested, and you need to know about it, too.