
If anyone deserves superhero status in the real world, it’s parents. But even superheroes need sidekicks—because nobody can do it alone, and they shouldn’t have to. These sidekicks come in all forms, and today we’re shining light on an unsung hero that makes all the difference in parents’ everyday lives: the diaper. And while not all diapers are created equal, one brand is turning heads (and racking up views) for all the right reasons—Rascals, the multi award-winning diaper that’s gone viral on TikTok for its almost unbelievable absorbency and affordable price point. Wondering why that matters? Stick with us, we’ll explain.

PureWow Editors
Editorial Team
Our editorial team works with a variety of writers and experts across all fields to produce thoroughly researched stories that resonate with you. Our mission is to be that well-informed best friend who's always got your back, whether you need advice on dealing with toddler tantrums or the best no-chafe workout shorts to buy.
read full bio