I love skincare, but I don't go for the full-beat look. Instead, I'm more about makeup-less makeup. This means that concealer is really important to my routine. With breakouts to cover, eyes to brighten and skin to even out, it’s a product that holds a lot of weight for me. So, when I heard people comparing one of the best concealers in the beauty industry with an under-$10 alternative, I had to try it. So, I took the two full-coverage, matte-finish concealers with 16-hour wear times to task. Here, my reviews of cult-favorite Tarte Shape Tape ($32) and e.l.f. Camo Concealer ($7).