Beauty

Fancy Yourself a Beauty Creator? Here’s Everything You Need to Know About the Ulta Beauty Collective

By PureWow Editors

Published Jul 7, 2025

Do you love creating beauty content that’s authentic and fun? That makes people feel seen? That pushes boundaries and sparks joy?

If you answered yes to any of the those questions, you might be a fit for the Ulta Beauty Collective—a select group of influencers chosen for their strong social presence, high engagement and passion for beauty. These creators represent Ulta Beauty and share their expertise, product reviews and exclusive content with their audience with the goal of fostering community and diversity.

Sound interesting? Applications for the 2025 class just opened. Here’s all the details.

  • It’s a paid partnership and members are hand-selected. Ulta Beauty hand-selects a group of creators who are passionate about beauty and create engaging content. 
  • It’s a year-long program. The selected creators become part of the Collective for one year, working with Ulta Beauty to promote products and share their beauty experiences. 
  • It helps build community. The Collective fosters a sense of community among beauty enthusiasts and provides opportunities for creators to connect with each other and with the brands sold at Ulta. 
  • Members receive exclusive perks. Every member of the Ulta Beauty Collective is automatically entered as a Diamond Member in Ulta Beauty Rewards, gaining them access to exclusive gifting, discounts and free shipping.
  • They also get access to exclusive experiences. Members of the Collective get to experience Ulta Beauty’s offerings firsthand, attending events, brand trips and receiving early access to new products.
  • It prioritizes diverse representation. The Ulta Beauty Collective includes a diverse range of creators with varying styles and backgrounds, ensuring that the content reflects the diverse beauty community.
Editorial Team

PureWow Editors

Editorial Team

Our editorial team works with a variety of writers and experts across all fields to produce thoroughly researched stories that resonate with you. Our mission is to be that well-informed best friend who's always got your back, whether you need advice on dealing with toddler tantrums or the best no-chafe workout shorts to buy.

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