6 Millennial Beauty Trends We Can’t Get Enough of in 2024
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Like so many other millennials, we grew up with the inception of YouTube, where we watched hours of eyeshadow tutorials, curl-scrunching methods and concealer hacks. Many years (and many social platforms) later, millennials now find themselves walking a tightrope between wearing their hair and makeup the way they’re used to and getting bullied by Gen Z peers for their choices. Be it scalp skincare or thinner brows, find out which beauty trends appeal most to millennials below.
Meet the Experts
Shop Our Picks
Shop Our Picks
Shop Our Picks
Shop Our Picks
Shop Our Picks
Shop Our Picks

Michaela Magliochetti
Senior Social Strategy & Trends Editor
From 2017-2023 Michaela Magliochetti held the role of Senior Social Strategy & Trends Editor covering wellness, horoscopes, trends and more.
read full bio