Beauty

Are Faux Freckles Getting Out Of Hand?

Pump the brakes

Chelsea Candelario

By Chelsea Candelario

Published Aug 5, 2025

a photo of a woman with two faces and a rip in the middle of photo

It wasn’t until I finished watching Reneé Rapp’s ten minute routine and Huda of Love Island fame’s regimen, that I sensed a pattern. I couldn’t stop looking at their tiny flesh-toned dots spread across their nose and cheeks. Now, faux freckles have been around for quite a while— Freckle pens are even pretty mainstream now. In fact, celebrity makeup artist Lisa Aharon talked to PureWow in 2021 about the trend, and advised that when applying faux freckles, make sure to match and blend with your skin to appear natural. But, I have to say…some of these faux freckles look more like paint splatter and less touched-by-the-sun. I know, I know—makeup is whatever you want it to be. And when Taylor Swift was spotted with glittery freckles at a Chief's game last year, you can bet the trend exploded even more. And honestly, I have to say: I’m concerned these “frauxckles” are getting out of hand.

Beauty and Cultures Editor

Chelsea Candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

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