I know I'm not supposed to wash my hair every day, but it's hard not to when some of the shampoos I have smell so incredible. And since aromatherapy is basically a tenant of self-care, I asked PureWow editors to share the most scent-worthy hair cleansers that they currently have in their showers. From floral-scented formulas (ahem, Kristin Ess Signature One) to fresh and fruity fragrances (such as the surprisingly amazing Briogeo Superfoods Mango + Cherry Oil Shampoo) to the best overall pick that works for all hair types, here are the best-smelling shampoos of 2025, vetted by PureWow editors. 

Aside from my own favorites, I asked PureWow editors to share their best-smelling shampoos—no gatekeeping here—and why their picks go beyond the delicious scent. I also did further research and went through countless reviews from retailers like Dermstore, Ulta Beauty and Sephora to confirm these picks were solid. I focused on featuring the top-reviewed fragrance from a range of scents (fruity, floral, woody, herbaceous—you name it), but I didn’t stop there: I also considered the ingredients panel and how each shampoo performed on different hair types. (Because yes, you want it to smell good, but the shampoo better be effective too, right?)

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