I am a self-proclaimed self-tanning expert. Throughout the years, I’ve tried everything from face-tanning drops to various lotions, oils and all of the mousses and mists on the market. That said, I feel qualified to offer my insights on the topic. Whether you’re looking for a deeper tan or just a light, sun-kissed glow, there are so many products out there, so, with the help of my colleagues, I’ll narrow things down for you.

If you’re a newbie to self-tanner, it’s best to start gradually. Opt for a lighter shade of tanner (no more than one or two shades deeper than your natural skin tone) and make sure to carefully follow the instructions.  Once you get used to things, application is a breeze and you’ll learn your own tricks for making your tan even better. If you’re an everything shower kind of gal like me, this is my favorite night to tan. Freshly shaved legs and a full-body exfoliation leaves you with a smooth canvas for self-tanner. Instead of moisturizing your body before you tan, though, just apply a very light moisturizer over your driest areas like your elbows, knees, ankles and toes to help prevent any patchiness. I also recommend using a daily moisturizer after self-tanning to extend your glow. And while this might be obvious already, please don’t forget your sunscreen! Even with a faux glow or a “base tan,” you still need to protect your skin with ample SPF coverage.

PureWow editors tested popular self-tanners and did a full wear test to consider the application process, the value of the product, how quickly it dries, and of course, how long the tan lasts. It’s important to note that the color of these tanners will react differently with your own skin tone so the result may not look the same on you as pictured.

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