5 French Skincare Brands You're Sleeping On, According to a Francophile Editor
you may have missed this at the pharmacy
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When it comes to beauty and grooming, the French know how to keep it simple. And since I’m in the business of being as low-maintenance as possible, I’ve found their ethos easy to adopt. Their skincare-first approach is practical and effective, and many French women wear minimal makeup—if any at all. As a francophile who once lived in Paris, I’ve been taking copious notes for years. After many trips abroad, consulting French friends and expats and combing through French beauty forums, these are five brands you may be missing out on. From makeup-as-skincare to drugstore wins, here they are.
Marissa Wu
Editor, SEO and Audience Development
- Writes across all verticals, including beauty, fashion, wellness, travel and entertainment, with a focus on SEO and evergreen content
- Has previously worked at Popular Photography and Southern Living, with words in Martha Stewart and Forbes Vetted
- Has a B.S. in journalism from Boston University
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